Use Fan Connect
Why Fan Connect Matters
Social media helps you get discovered, but Fan Connect helps you stay connected. By reaching fans directly through email or SMS, you create a personal space where your updates truly stand out. This closeness turns casual listeners into loyal supporters.
Email vs. SMS: Choosing the Right Channel
Email: Best for longer updates with visuals and links. Great for announcing a new release, sharing the story behind your music, or offering exclusive updates.
SMS: Best for short, timely, and personal messages. Use it for reminders, early access links, or important updates that fans should see right away.
Think of email as a way to tell the bigger story, and SMS as a way to deliver quick moments that matter.
[Include image of Fan Connect dashboard] @Anonymous
Finding the Right Frequency
Fans value consistency, but no one likes spam. Balance is key:
Email: Once or twice a month is enough to stay connected without overwhelming your audience.
SMS: Use in moderation, only when the update is urgent or time-sensitive. The goal is to keep fans excited, not exhausted.
Examples of Campaigns That Work
Here are some ways artists use Fan Connect effectively:
Announcing a new release with context or a personal note.
Inviting fans to join a community or attend an event.
Giving early access or exclusive content to superfans.
Sending a friendly reminder about a live performance or ongoing release campaign.
Quick Checklist Before Sending
Is your message clear and relevant?
Are you using the right channel (email or SMS) for your goal?
Did you include a clear action fans can take (listen, join, support)?
Does the tone sound personal and true to your artist voice?
Stay Connected, Grow Stronger
Fan Connect is more than a marketing tool, it is a way to build stronger relationships with your fans. When you use it thoughtfully, you create meaningful moments that deepen loyalty and expand your reach.
Send your first Fan Connect campaign today and take one step closer to a stronger, more connected fan base.
