How to Promote Your Release on EVEN
Engaging, high-quality content is key to turning your music into an experience, building deeper connections and loyalty with fans.
Creating strong content drives attention and builds momentum around your release. It does not need to be a big production. Fans connect with what feels real. Honest videos and simple visuals perform as well as polished campaigns when the message is clear.
Focus on content that feels true to you. Scene clips, voice notes, performance moments, raw studio footage, and clean promo graphics give fans a way into your world. Consistent content builds trust and turns casual listeners into supporters.
Credit: Vic Mensa Instagram @vicmensa
1. Start with the tease
Introduce the music before you mention the release. Tease the sound and story so fans are already engaged when you announce.
How to do it
Share early moments from the process
Introduce the feeling or theme behind the release
Use consistent visuals to build anticipation
2. Announce the release
Once you create interest, announce your release and let fans know it will be available direct to fan on EVEN.
How to do it
Share the title, artwork and release date
Explain that fans can buy it directly from you on EVEN
Share your waitlist or pre-order link so fans can sign up to be notified
3. Launch with focus
Release day must be simple and clear. Fans should know exactly where to go and what to do.
How to do it
Announce that your release is live on EVEN
Share your release link in your bio, posts and stories
Repeat your message across platforms so fans do not miss it
4. Speak to your core fans
Your core fans drive your first wave of sales. Speak to them with intention.
How to do it
Explain why you chose a direct to fan release
Share how their support impacts your career
Communicate clearly and honestly so fans feel connected to the moment
5. Highlight the value
Fans support when they understand what they receive. Do not assume they know. Tell them.
How to do it
Share exactly what is included with the release
Highlight any extras like Access, merch, behind the scenes content or unreleased songs
Make it clear why buying on EVEN is worth it
6. Keep focus on the release
Do not compete with your own campaign. Keep your release at the center.
How to do it
Avoid posting unrelated announcements during your rollout
Keep your content connected to the release message
Make sure every post brings fans back to your link
7. Keep momentum after launch
Your promotion should not stop on release day. Momentum builds over time.
How to do it
Share fan reactions and reposts
Talk about the story and meaning behind the release
Continue sharing new content across the week to drive more sales
Artist Examples for Inspiration
Here are some artists who have successfully announced their EVEN releases—check out their posts for ideas:
✅ Tip: Use Fan Connect to email or text your fans directly about your release, and consider creating a Community to reward superfans with even more exclusives.
Need help right now?
If you still have questions, reach out to our support team at support@even.biz.
We respond Monday through Saturday from 9 AM to 6 PM ET and can resolve most payout issues immediately.
