Playbooks
Brand Guide
Tone of Voice + Boilerplate
Our tone connects artists and fans through language that feels real, modern, and empowering , always reflecting the independence, energy, and community at the core of EVEN.
Tone of Voice Principles
Artist-First
Clear, respectful, creator-led language.
Real & Human
Conversational, no jargon.
Community-Driven
Speaks to artists and fans, not algorithms.
Hero Lines References
Made for artists, powered by fans.
Real fans. Real revenue. Real ownership.
EVEN Boilerplate
Use this short paragraph when describing EVEN in press releases, partnerships, and event materials.
EVEN is the infrastructure platform powering direct-to-fan music sales before streaming release. Launched in April 2024, EVEN has onboarded 500,000+ artists across 3,000+ labels in 110+ countries, with fans paying an average of $20+ per release. The platform's seamless integration supports 30+ global payment methods across 140 currencies and is the only superfan platform certified to report sales to Luminate for Billboard® chart eligibility. From developing artists earning their first meaningful revenue to established acts generating 3x their streaming income per release, EVEN serves every artist at every stage of their career.
