Guide to Gifting: How Fans Can Share Your Releases
Nothing hits like when someone loves your music enough to buy it for a friend. That is word of mouth with real value behind it, and it is now possible on EVEN. Gifting lets your fans become active participants in your release, not just passive listeners. When someone gifts your music, they are putting their name behind it and saying "this is worth your time." That kind of endorsement does not come from a playlist algorithm.
What Gifting Is
Fans can now purchase any of your EVEN releases and send it directly to someone else. They select your release, write a personal message, and the recipient gets an email with immediate access. No friction, no extra steps. Just a new listener who got your music from someone who cared enough to pay for it.
It works two ways. A fan can gift a release at the point of purchase, or they can go back into a release they already own and gift it from their library at any time. That second part matters because it means your older catalog can keep finding new listeners long after the initial release window.
How It Works
Gifting a new release When a fan clicks "Get Access" on your release page, they will see the option to "Give as a Gift." From there they enter the recipient's name, email address, and a short personal message. The recipient gets an email immediately with access to the release.
Gifting from the library Fans who already own your release can go to their Library, click into it, and select the "Gift Now" icon on the right side. Same flow, same result. This means fans who bought your music on day one can keep sharing it indefinitely.
Why It Matters for Your Release
Organic discovery that actually converts A personal recommendation from a friend is the strongest form of music discovery there is. When a fan gifts your release, the person receiving it is not stumbling across you on a playlist. Someone they trust told them this was worth their attention. That listener comes in already warm.
Every gift counts toward your chart numbers All gifts are chart-eligible. Every transaction, whether someone is buying for themselves or for a friend, contributes to your performance on EVEN. More gifting means more chart impact, which means more visibility.
Your fans can pay what they want EVEN still supports pay-what-you-want pricing, so fans have full flexibility in how much they give when gifting. Some will pay more because they want to support you. Let them.
Your catalog keeps working for you Because fans can gift releases they already own, your back catalog becomes a living, shareable thing. A fan who bought your project six months ago can still be out here introducing new people to it today.
How to Talk About It When You Promote
The simplest move is to mention gifting when you are rolling out a release. Your most dedicated fans want to do more than stream. They want to support in a way that feels meaningful. Gifting is that outlet.
You do not need to make it complicated. Something like "if you love it, send it to someone who needs to hear it" is enough. Put it in your caption, say it in your story, drop it in your email. The fans who are already bought in will run with it.
Think about it as activating your existing audience to do discovery work for you. Every person who receives a gift is a potential new fan who arrived through the most trusted channel possible.
Quick Tips
Start talking about gifting before your release drops, not after. Build it into your rollout the same way you would a presave or a pre-order. Let fans know it is coming and give them a reason to think about who in their life needs to hear your project.
After release, remind fans that gifting is still open. The conversation around a release does not have to end on drop day. Every time you post, it is an opportunity to bring new people in through the fans who are already there.
Need help? Reach out to our support team at support@even.biz. We respond Monday through Saturday from 9 AM to 6 PM ET.
