Category: Analytics and Insights
Short Title: Make Sense of Your Data
SEO-Optimized Long Title: EVEN Metrics Explained: How to Interpret Your Results
Excerpt: Break down each key metric on EVEN and learn what it really tells you about your performance, your fans, and your growth.
Make Sense of Your Data
Why Metrics Matter
Think of metrics as feedback from your fans. By understanding these signals, you can see what’s working, strengthen your connection with fans, and make smarter decisions.
Key Metrics Explained
Revenue (Gross & Net): Shows how much you’ve earned, before and after fees.
Total Sales: The number of purchases. A higher number means more reach.
Total Views: How many times your content was seen. Important for visibility.
Conversion Rate: The % of visitors who bought. High means your release page is strong, low means you may need to adjust story or price.
Average Order Value (AOV): How many fans spend on average per purchase. Higher = fans are buying add-ons or showing extra support.
Revenue per Fan: Average support from each superfan over time. Helps you see loyalty.
Top Sources: Where traffic is coming from (social media, direct links, campaigns). Shows which channel is driving results.
Fan Data: Who your buyers are, where they’re from, and how they support you. The key to recognizing and rewarding superfans.
3 Metrics to Watch First
If you don’t know where to start, focus on these:
Conversion Rate: Are your visitors turning into buyers?
Average Order Value (AOV): Are fans supporting with extras?
Top Sources: Where are your fans really coming from?
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Go Deeper with Other Guides
Want to learn how to apply these insights to grow? → Read [Grow With Insights].
Want to know where to find these numbers in your reports? → Check [Read Performance Reports].
Keep It Simple
Data is not about perfection. It’s about listening, learning, and adjusting. Focus on a few key numbers, celebrate progress, and use your insights to shape what comes next.
✅ Call to Action: Open your analytics, pick one metric, and start tracking it week by week. Small steps lead to big improvements.
