Category: Analytics and Insights
Short Title: Read Performance Reports
SEO-Optimized Long Title: How to Read Performance Reports on EVEN for Growth
Excerpt: Learn how to read your performance reports understanding fan behavior, track revenue, and discover opportunities to grow your audience.
Read Performance Reports
Understand how your music is performing at a glance. Track your progress, spot trends in fan activity, and uncover new opportunities to grow.
Artist Page (Quick Snapshot)
Your Artist Page gives you a fast overview of your key numbers:
Total Revenue: total amount earned from all your sales.
Total Sales: total number of purchases.
Total Views: number of times your content has been viewed.
[Include image of Artist Page with these three metrics highlighted]
Insights Overview (All Releases Together)
This section shows your results across all releases combined:
Total Gross Revenue: Earnings before fees. Key metric for overall performance.
Net Revenue: Earnings after fees. Shows your real payout.
Page Views: Visits to your releases.
Total Superfans: Number of fans who purchased.
Conversion Rate: % of visitors who purchased. Important for understanding engagement.
Average Order Value (AOV): Shows the typical amount fans spend each time they make a purchase.
Revenue per Fan: Shows the average amount each fan spent, calculated by dividing Gross Revenue by the number of Superfans.
[Include image of Insights Overview dashboard highlighting Gross Revenue, Net Revenue, and Conversion Rate]
Per Release Reports (Deep Dive)
Beyond the overview, each release has its own detailed report so you can see exactly how it performed. Along with the same core metrics, you also get two powerful insights:
Top Sources: shows which traffic sources (social media, links, campaigns) led to sales of this release. This is critical for knowing where your fans are coming from and which channels bring the most value.
Fan Data: Learn more about the people who supported this release. You can see who purchased, where they are from, and how much they spent. These details help you recognize your superfans and strengthen your relationship with them.
[Include image of Per Release view showing Top Sources with social icons]
