How to Market Your Release on EVEN and Maximize Fan Support
Engaging, high-quality content is key to turning your music into an experience, building deeper connections and loyalty with fans.
Creating engaging content to market your music is key in setting yourself up for a successful release. Focusing on high-quality, visually interesting content helps build a deeper connection with your audience, making the music more than just a product—it becomes an experience. Compelling content captures the interest of potential listeners, encouraging them to explore your work more deeply. Engaging content, whether it's the scenes videos, interactive social media posts, or creative visuals, not only amplifies the reach of the music but also fosters a sense of community and loyalty among fans.
How to Market Your Release
Releasing on EVEN gives your fans a special way to support you directly. To make the most of your drop, it’s important to plan how you promote it. Here are some best practices we’ve seen work for other artists:
1. Start with the tease
Begin teasing your new music or content before mentioning your EVEN release.
Share short clips, behind-the-scenes footage, or artwork to build curiosity.
The goal is to create natural momentum before you reveal the drop.
2. Announce the exclusive drop
Share that fans can get early, exclusive access to your release on EVEN.
Be clear: this is a direct-to-fan experience where fans can purchase from you directly.
Post the release date and share your waitlist link so fans can sign up and get notified the moment it goes live.
3. Go live with impact
On release day, announce across all your socials that the drop is live.
Keep your EVEN release link front and center.
Pin the link to your bio and first posts to make it easy for fans to find.
4. Superserve your superfans
Highlight that this release is about giving your most loyal fans a direct way to support you.
Share why you chose a direct-to-fan drop and how it gives back to your community.
Speak directly to your superfans—make them feel part of something special.
5. Showcase the extras
If your release includes bonuses (like merch, behind-the-scenes content, or meet & greets), make sure to highlight them.
Fans love knowing what’s included beyond the music.
You can use the EVEN logo in your promo assets or add an EVEN end card to short-form videos.
[Include image of: promo post highlighting music + bonus perks]
6. Avoid the noise
Give your release its own spotlight—avoid announcing it alongside too many other updates that week.
A focused campaign ensures your drop doesn’t get lost in the mix.
7. Keep it going
Promotion doesn’t end on release day. Keep sharing content that reminds fans about the drop.
Ideas include:
Consistency keeps momentum alive.
Artist Examples for Inspiration
Here are some artists who have successfully announced their EVEN releases—check out their posts for ideas:
✅ Tip: Use Fan Connect to email or text your fans directly about your release, and consider creating a Community to reward superfans with even more exclusives.
Start planning your promo today and make your next release on EVEN unforgettable.
