How Tanerélle Made Her EP Drop Feel Like An Event
Tanerélle turned her EP The Burn Out into a 7-day exclusive event and pulled $4,257 from 146 fans, with 57% paying above the $10 minimum.
How Tanerélle Made Her EP Drop Feel Like An Event
$4,257 Gross Revenue | 146 Fans | 33.4% Conversion Rate | 57% Paid Above Minimum |
THE ARTIST & RELEASE
Tanerélle is an LA-based R&B artist with 567K monthly listeners. For her EP The Burn Out, she gave fans just 7 days of exclusive access on EVEN before releasing to streaming. The short window was the point: fans had to act fast. She stacked tiers with real-world experiences, from a virtual meet and greet to an LA-only in-person event.
WHAT SHE OFFERED
TIER | PRICE | INCLUDES |
EP | $10 | Full EP |
+ Virtual Meet & Greet | $35 | Above + Virtual Fan Meet & Greet |
+ Physical Format | $55 | Above + Vinyl |
+ LA In-Person Event | $100 | Above + LA-only In-Person Event |
Standout move: The LA-only in-person event made the top tier feel genuinely rare, rewarding fans who were there.
WHAT MADE IT WORK
Urgency: A 7-day window gave fans a real deadline to act
Experience stacking: Virtual and in-person options met fans wherever they were
Location-specific premium: The LA event created scarcity at the top tier
Instagram conversion: Instagram converted at 3x the rate of direct traffic
RESULTS
$4,257 from 146 fans in 7 days.
57% of buyers paid above the $10 minimum. Average purchase: $28.58.
KEY TAKEAWAYS
1 | Short windows drive action. 7 days and a 33.4% conversion rate. Urgency works. |
2 | Events add real value. Virtual and in-person options turned the release into a fan experience, not just a download. |
3 | Fans pay more for access. Average purchase was $28.58 against a $10 minimum. When the offer is right, fans go higher. |
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