Case Study

TANERÉLLE

LOS ANGELES, CA — USA

THE BURNOUT

Tanerélle turned her EP The Burn Out into a 7-day exclusive event and pulled $4,257 from 146 fans, with 57% paying above the $10 minimum.

GROSS REVENUE

$4,257

FANS

146

CONVERSION RATE

33.4%

PAID ABOVE MINIMUM

57%

EP · 8 TRACKS · MAMA SATURN

EVEN.BIZ/RELEASES/THE-BURNOUT

ON EVEN

Dec 5, 2025

ON STREAMING

Dec 12, 2025

EXCLUSIVE WINDOW

7 days

ENTRY PRICE

$10

TIERS

4 · up to $100

PAID ABOVE MIN.

57%

THE ARTIST & RELEASE

How Tanerélle Made Her EP Drop Feel Like An Event

Tanerélle is an LA-based R&B artist with 567K monthly listeners. For her EP The Burn Out, she gave fans just 7 days of exclusive access on EVEN before releasing to streaming. The short window was the point: fans had to act fast. She stacked tiers with real-world experiences, from a virtual meet and greet to an LA-only in-person event.

THE ROLLOUT

Seven days between EVEN and streaming

DEC 5 → DEC 12, 2025

NOV 24

Waitlist opens

Eleven days of sign-ups; Instagram converted at 3× direct traffic.

NOV 24

Waitlist opens

Eleven days of sign-ups; Instagram converted at 3× direct traffic.

DEC 5

EP on EVEN

The Burnout live at $10, with meet-and-greet, vinyl and LA-event tiers.

DEC 5

EP on EVEN

The Burnout live at $10, with meet-and-greet, vinyl and LA-event tiers.

DEC 12

Streaming release

Seven days later the EP reached DSPs. Urgency did the work.

DEC 12

Streaming release

Seven days later the EP reached DSPs. Urgency did the work.

FEB 21

Virtual meet & greet

The $35+ tiers met Tanerélle on a group call; the LA event is limited to 150.

FEB 21

Virtual meet & greet

The $35+ tiers met Tanerélle on a group call; the LA event is limited to 150.

WHAT SHE OFFERED

Tier

Price

Includes

$10

Full EP

+ Virtual Meet & Greet

$35

Above + Virtual Fan Meet & Greet

+ Physical Format

$55

Above + Vinyl

+ LA In-Person Event

$100

Above + LA-only In-Person Event

Standout move: The LA-only in-person event made the top tier feel genuinely rare, rewarding fans who were there.

WHAT MADE IT WORK

Urgency

A 7-day window gave fans a real deadline to act

Experience stacking

Virtual and in-person options met fans wherever they were

Location-specific premium

The LA event created scarcity at the top tier

Instagram conversion

Instagram converted at 3x the rate of direct traffic

RESULTS

$4,257 from 146 fans in 7 days.

57% of buyers paid above the $10 minimum. Average purchase: $28.58.

KEY TAKEAWAYS

Short windows drive action.

7 days and a 33.4% conversion rate. Urgency works.

Events add real value.

Virtual and in-person options turned the release into a fan experience, not just a download.

Fans pay more for access.

Average purchase was $28.58 against a $10 minimum. When the offer is right, fans go higher.

"The Burn Out was born from loss, heartbreak & deep surrender. This body of work is a love letter to myself & a celebration of what it means to be human."