Case Study

NOAH-O

RICHMOND, VA — USA

HERETIC

Noah-O gave fans three weeks of exclusive access to his album HERETIC and generated $1.1K from 34 fans at an average of $33.53 each.

FANS

REVENUE ON EVEN

$1.1K

AVERAGE PER FAN

$33.53

TO MATCH ON STREAMING

326K

ALBUM · 16 TRACKS · CHARGED UP ENT. / KONTRA REKORDS

EVEN.BIZ/RELEASES/HERETIC

ON EVEN

Apr 24, 2026

ON STREAMING

May 15, 2026

EXCLUSIVE WINDOW

3 weeks

ENTRY PRICE

$10

TIERS

5 · up to $500

PRE-ORDER OPENED

Apr 19, 2026

THE ARTIST & RELEASE

How Noah-O Made $1.1K From 34 Fans In Three Weeks

Noah-O is a Filipino-American rapper from Richmond, VA and the founder of Charged Up Ent. For his album HERETIC, released with Kontra Rekords, he gave fans three weeks of exclusive access on EVEN before streaming. He built five tiers around the album, from a $10 copy with a short film to a $500 executive producer bundle, and finished with a release concert at home.

THE ROLLOUT

Three weeks between EVEN and streaming

APR 24 → MAY 15, 2026

APR 19

Pre-order opens

Five days of pre-orders across five tiers.

APR 19

Pre-order opens

Five days of pre-orders across five tiers.

APR 24

Album on EVEN

HERETIC live from $10, with the short film and community chat.

APR 24

Album on EVEN

HERETIC live from $10, with the short film and community chat.

MAY 15

Streaming release

Three weeks later the album reached streaming.

MAY 15

Streaming release

Three weeks later the album reached streaming.

MAY 30

Release concert

A hometown show at The Broadberry in Richmond closed the campaign.

MAY 30

Release concert

A hometown show at The Broadberry in Richmond closed the campaign.

WHAT HE OFFERED

Tier

Price

Includes

Album

$10

Full album + HERETIC Short Film + Community Chat

+ Early Supporter

$50

Above + Early Supporter access (limited to 100)

+ Core Supporter

$150

Above + limited edition HERETIC T-shirt + early access to merch + entry to the release concert (limited to 50)

+ Inner Circle

$200

Above + album & merch bundle

+ Executive Producer

$500

Above + Executive Producer bundle (limited to 5)

Standout move: Limits of 100, 50 and 5 made the higher tiers scarce, so supporting early meant something.

WHAT MADE IT WORK

Limited tiers

Caps of 100, 50 and 5 gave each level real scarcity

A film with the album

The HERETIC short film came with every purchase

A hometown finish

Concert entry was built into the Core Supporter tier

One link everywhere

His album site and video descriptions pointed fans to EVEN first

RESULTS

$1.1K from 34 fans.

Average purchase: $33.53 against a $10 minimum. 34 fans = the equivalent of 326K streams. Buyers came from Richmond, Washington, Boston, Forest, Chicago and Vienna.

KEY TAKEAWAYS

Small numbers add up.

34 fans at $33.53 each matched what 326K streams would pay.

Scarcity raises the average.

Limited tiers pulled the average purchase to more than three times the minimum.

Tie the release to a night.

A release concert gave top-tier fans a date to buy for.

“This project represents a significant milestone in my career.”

Noah-O

On HERETIC · Bold Journey

THE ARTIST

Noah-O

Richmond, VA · Hip-Hop · Charged Up Ent.

Filipino American Hip Hop artist & Entrepreneur Noah-O has been a notable presence in the independent Hip Hop scene beginning with the release of his lp Monument Avenue.

INSTAGRAM

21.4K

@chargedupnoaho

SPOTIFY

472

Monthly listeners

EVEN

Releases on EVEN