Case Study

ATLANTA, GA — USA

LOVE PANDEMIC

JC opened his first EVEN release, Love Pandemic, at a $5 minimum and generated $2.1K from 97 fans at an average of $22 each.

FANS

REVENUE ON EVEN

$2.1K

AVERAGE PER FAN

$22

TO MATCH ON STREAMING

600K

ALBUM · 8 TRACKS · NO.2 PENCIL MUZIK

EVEN.BIZ/RELEASES/LOVE-PANDEMIC

ON EVEN

May 1, 2026

ON STREAMING

June 2026

EARLY ACCESS

~7 weeks

ENTRY PRICE

TIERS

6 · up to $500

BONUS TRACKS

4 on EVEN only

THE ARTIST & RELEASE

How JC Made $2.1K From 97 Fans Starting At $5

JC is an Atlanta-based singer-songwriter and the founder of No.2 Pencil Muzik. For his album Love Pandemic, his first release on EVEN, he gave fans about seven weeks of early access before streaming. Entry was $5, the EVEN version carried four unreleased bonus tracks, and five packs above it added a T-shirt, signed vinyl and a video chat.

THE ROLLOUT

Seven weeks of early access from $5

MAY 1 → JUNE 2026

MAY 1

Album on EVEN

Love Pandemic live from $5, with four bonus tracks.

MAY 1

Album on EVEN

Love Pandemic live from $5, with four bonus tracks.

LATE JUN

On all platforms

The album reached streaming; EVEN kept the bonus tracks.

LATE JUN

On all platforms

The album reached streaming; EVEN kept the bonus tracks.

JUL 30

First live show

A full-album live-band show in Kennesaw, GA.

JUL 30

First live show

A full-album live-band show in Kennesaw, GA.

NOV 20

Deluxe edition

A deluxe version with four new songs was announced for November.

NOV 20

Deluxe edition

A deluxe version with four new songs was announced for November.

WHAT HE OFFERED

Tier

Price

Includes

Album

Full album + 4 unreleased bonus tracks + Lyric Sheets + Community Chat

Merch Pack

$34.99

Album + T-Shirt

Collector's Pack

$49.99

Album + Signed Vinyl (pre-order)

Superfan Pack

$74.99

Album + T-Shirt + Signed Vinyl

Chat Pack

$149.99

Above + 30-minute Q&A Video Chat

Donor's Legacy Pack

$500

Above + donation for promo & tour support

Standout move: A $5 door with real upgrades behind it. Fans paid $22 on average, more than four times the minimum.

WHAT MADE IT WORK

A low door

$5 early access made the first purchase easy

Bonus tracks

Four unreleased songs were only on the EVEN version

Packs for every fan

Six price points from $5 to $500 met fans at their level

EVEN stays preferred

After streaming, he kept pointing fans to EVEN for the bonus tracks

RESULTS

$2.1K from 97 fans.

Average purchase: $22 against a $5 minimum. 97 fans = the equivalent of 600K streams.

KEY TAKEAWAYS

Start low, stack up.

A $5 entry with five packs above it lifted the average to $22.

Give EVEN buyers more.

Bonus tracks gave fans a reason to buy even after streaming.

Keep selling after release.

Vinyl, tees and a deluxe edition kept the campaign going for months.

“Get it via EVEN to get 4 unreleased bonus tracks & access to merch/vinyl!”

Instagram, June 2026

THE ARTIST

JC

Atlanta, GA · R&B · No.2 Pencil Muzik

JC is an independent, multi-platinum singer-songwriter & business owner, cultivating charisma in the form of a sound recording!

INSTAGRAM

17.2K

@itsyaboyjc

SPOTIFY

6.4K

Monthly listeners

EVEN

Releases on EVEN

More Case Studies

Durand Bernarr

How To Drop An EP Like Durand Bernarr

Tripled his fanbase on EVEN, using virtual meet-and-greets and exclusive content to boost sales, engagement, and streams.

Lion Babe

How Lion Babe Used EVEN’s Community Chat

Blends R&B, soul, and electronic like no one else, so their EP rollout on EVEN is just as unique.

LaNell Grant

How to Master the EVEN Campaign W/ LaNell Grant

Creating a successful EVEN campaign is easier than you think.

Join 500K+ artists getting EVEN

On EVEN your music will earn more and help you connect deeper with your fans.

Start Earning Today

Join 500K+ artists getting EVEN

On EVEN your music will earn more and help you connect deeper with your fans.

Start Earning Today

Join 500K+ artists getting EVEN

Get Started Free