Case Study

CRY BBY

CHICAGO, IL — USA

BBY CUNT

CRY BBY put her mixtape BBY CUNT on EVEN 13 days before streaming at a $5 minimum and generated $759 from 39 fans at an average of $19 each.

FANS

REVENUE ON EVEN

$759

AVERAGE PER FAN

$19

TO MATCH ON STREAMING

217K

MIXTAPE · 12 TRACKS · SPECIAL EDITION

EVEN.BIZ/RELEASES/BBY-CUNT

ON EVEN

Jul 29, 2026

ON STREAMING

Aug 11, 2026

EXCLUSIVE WINDOW

13 days

ENTRY PRICE

PRICING

Pay what you want

GOAL

$600 · passed

THE ARTIST & RELEASE

How CRY BBY Passed Her $600 Goal With 39 Fans

CRY BBY is a rapper born and raised in the Chicago suburbs. For BBY CUNT, a 12-track special edition mixtape, she gave fans 13 days on EVEN before it reached streaming. Fans paid what they wanted from a $5 minimum, and the BIKINI music video and a community chat came with every purchase. She set out to make $600 from the release. Before the mixtape went up, she had already released two video episodes on EVEN, so her fans knew where to find her.

THE ROLLOUT

Thirteen days on EVEN before streaming

JUL 29 → AUG 11, 2026

JUL 11–14

Video episodes first

Crazy Stories and Day in the Life ep.1 went up on EVEN.

JUL 11–14

Video episodes first

Crazy Stories and Day in the Life ep.1 went up on EVEN.

JUL 29

Mixtape on EVEN

BBY CUNT live from $5, pay what you want, with the BIKINI video.

JUL 29

Mixtape on EVEN

BBY CUNT live from $5, pay what you want, with the BIKINI video.

AUG 1–9

Extras and reminders

A Red Bull stream video joined the bundle and posts kept pointing to the link.

AUG 1–9

Extras and reminders

A Red Bull stream video joined the bundle and posts kept pointing to the link.

AUG 11

Streaming release

Thirteen days later the mixtape reached all platforms.

AUG 11

Streaming release

Thirteen days later the mixtape reached all platforms.

WHAT SHE OFFERED

Tier

Price

Includes

Mixtape

$5+

12 tracks + BIKINI music video + Community Chat

Red Bull stream video

Included

Plaqueboy Max Red Bull stream video, added for buyers three days after launch

BIKINI voice note

Free

An optional voice note about the single, picked at checkout

BIKINI sticker pack

$1+

Digital sticker pack add-on

Press photos

$2+

KAZI Magazine and extra photos add-on

Standout move: One $5 door with pay-what-you-want pricing. Fans paid $19 on average, almost four times the minimum.

WHAT MADE IT WORK

A clear goal

She set out to make $600 from the mixtape and passed it

EVEN first

Thirteen days on EVEN before the mixtape reached streaming on August 11

Video as product

Day in the Life and Crazy Stories episodes released only on EVEN, before and during the window

Asking more than once

Four posts in eight days pointed fans to the mixtape on EVEN

A fresh extra

A Red Bull stream video joined the bundle three days in, giving her a new reason to post

RESULTS

$759 from 39 fans.

Average purchase: $19 against a $5 minimum. She passed her $600 goal, and 39 fans = the equivalent of 217K streams.

KEY TAKEAWAYS

Set a number.

A $600 goal gave 39 fans something to finish together.

Let fans pay more.

Pay-what-you-want from $5 turned into a $19 average.

Sell the story too.

Vlogs and behind-the-scenes videos gave fans a reason to come back between songs.

“This means everything to me! This for US”

CRY BBY

Instagram, August 2026

THE ARTIST

CRY BBY

Chicago, IL · Hip-Hop / R&B

CRY BBY is a rapper born and raised in the Chicago suburbs. Her singles include STUPID! with CEO Trayle (2024) and BIKINI (2026).

INSTAGRAM

8.2K

@imacrybbysowhat

TIKTOK

136.6K

Likes

EVEN

Releases on EVEN

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On EVEN your music will earn more and help you connect deeper with your fans.

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