Case Study

BRANDIN TYRIK

UNION, NJ — USA

TIME CAPSULE: THE TRILOGY

Brandin Tyrik released his three-part TIME CAPSULE story as one album on EVEN and generated $576 from 27 fans at an average of $21 each.

FANS

REVENUE ON EVEN

$576

AVERAGE PER FAN

$21

TO MATCH ON STREAMING

165K

Brandin Tyrik — TIME CAPSULE: THE TRILOGY

ALBUM · 15 TRACKS · ALL-TYME

EVEN.BIZ/RELEASES/TIME-CAPSULE-THE-TRILOGY

ON EVEN

May 19, 2026

ON STREAMING

May 27, 2026

EXCLUSIVE WINDOW

8 days

ENTRY PRICE

$15

TIERS

1 · album + chat

INSTAGRAM

1,540 followers

THE ARTIST & RELEASE

How Brandin Tyrik Made $576 From 27 Fans With 1,540 Followers

Brandin Tyrik is a rapper from Union, NJ. TIME CAPSULE: THE TRILOGY brings his three five-track EPs together as one 15-song story, and he released it on EVEN eight days before streaming. With 1,540 Instagram followers, he set a $15 minimum and asked fans to comment for the link.

THE ROLLOUT

Three chapters, then eight days on EVEN

MAY 19 → MAY 27, 2026

SEP 2024

Chapter one

The first five-track TIME CAPSULE EP.

SEP 2024

Chapter one

The first five-track TIME CAPSULE EP.

MAR 2025

Chapter two

TIME CAPSULE II continued the story.

MAR 2025

Chapter two

TIME CAPSULE II continued the story.

MAY 19

Trilogy on EVEN

All three chapters as one 15-track album, from $15.

MAY 19

Trilogy on EVEN

All three chapters as one 15-track album, from $15.

MAY 27

Streaming release

Eight days later the trilogy reached streaming.

MAY 27

Streaming release

Eight days later the trilogy reached streaming.

WHAT HE OFFERED

Tier

Price

Includes

Album + Chat

$15

Full 15-track album + Community Chat

Standout move: Selling three chapters as one finished story gave fans a reason to own the whole set.

WHAT MADE IT WORK

A finished story

Three chapters over 20 months built up to one complete release

Comment to buy

A "TRILOGY" comment got each fan a direct link

A private first listen

Fans who showed up heard the finale in person before release

A real floor

A $15 minimum kept the average purchase at $21

RESULTS

$576 from 27 fans.

Average purchase: $21 against a $15 minimum. 27 fans = the equivalent of 165K streams.

KEY TAKEAWAYS

You don't need a big following.

1,540 followers and 27 buyers were enough to out-earn 165K streams.

Bundle the catalog.

Three EPs became one release worth paying for.

Ask directly.

A comment-for-the-link post turned followers into buyers.

“Imagine watching a series, but the episodes are songs. A psychological thriller & a masterclass in writing.”

Brandin Tyrik

TIME CAPSULE: THE TRILOGY · release note on EVEN

THE ARTIST

Brandin Tyrik

Union, NJ · Hip-Hop · ALL-TYME

New Jersey rapper and Rutgers graduate who works as a Membership Experience Executive at Madison Square Garden.

INSTAGRAM

1,540

@brandintyrik

SPOTIFY

Monthly listeners

EVEN

Releases on EVEN

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Join 500K+ artists getting EVEN

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