Profile: 90k monthly Spotify listeners, 21k followers
EVEN Release:
Welcome To La Reezyana Vol 1.
Performance Snapshot
Metric | Value |
# of Releases | 1 |
Total Sales | 32 |
Release Page Views | 602 |
Gross Revenue | $816.80 |
Net Revenue | $653.44 |
Avg. Purchase | $25.53 |
Conversion Rate | 5.3% |
Revenue/View | $1.36 |
Streaming Equivalent | 233,371 |
CASE STUDY: La Reezy copy
Cover Slide
Case Study: La Reezy x EVEN
Worldbuilding and nurturing an up-and-coming fanbase, at every stage
[Catchy Headline] Your Exclusive Ticket to La Reezyana
La Reezy executed a masterclass in worldbuilding, dropping Welcome To La Reezyana Vol 1. exclusively on EVEN 10 days before the wider DSP release, bringing superfans deeper into the universe of La Reezyana at every stage of the campaign.
[Campaign Overview] Nurturing Superfandom
Your ticket to La Reezyana included:
Early album access
Welcome To La Reezyana documentary
Handwritten lyric sheets
Exclusive interview
Community chat
[Pre-EVEN challenges/highlights/momentum] Investing Into the Project
By feeding superfans, La Reezy is also feeding the project – building community via EVEN means investing back into it, by driving revenue, collecting data, and deepening engagement. The EVEN sales accumulated during that 10-day exclusivity period was the streaming equivalent of what took 2.5 months to achieve. “Every single purchase helps me keep creating, keep growing, and keep making something real. I couldn’t do this without y’all.” – La Reezy on releasing through EVEN, via Instagram.
[Closing highlight from the campaign] From the Start
Building a truly engaged fanbase starts at day one, and La Reezy has shown the massive impact it has when you invest in truly fan engagement from the start.
