Too Lost's 400,000 Artists and Labels Gain Instant Access to EVEN, Bringing Direct-to-Fan Storefronts and Daily Payouts to the Masses

New York, NY, September 24, 2025 – Independent music just got a major boost. Too Lost, the digital distribution company powering 400,000 artists worldwide and one of the fastest-growing private companies in America, has partnered with direct-to-fan platform EVEN (even.biz) to give every creator an instant storefront, unlocking revenue from superfans before a single stream hits DSPs.

The partnership gives Too Lost's 400,000 artists and labels access to their EVEN account via their Too Lost dashboard. Artists can get instant access or simply deliver content to EVEN via DDEX feed at their point of delivery, putting direct-to-fan sales at the fingertips of every Too Lost artist. This integration allows artists to sell music, content, merch, tickets, and exclusive experiences globally. Artists receive payouts daily, and artists own their fan data. That transparency means creators no longer have to depend on opaque algorithms to connect with their superfans.

Since launching in April 2024, EVEN has quickly established itself as a leading platform for artist-driven commerce. Across the platform's 3,000+ labels and distributors, over 500,000 artists now have access to EVEN, earning an average of $20 per album sale and turning

superfans into a reliable revenue stream. The platform has users in over 185 countries with support for 30+ payment methods and over 140 currencies, designed to scale across borders.

Too Lost, recognized on the 2025 Inc. 5000 list for its rapid growth, paid out over $50 million in royalties last year and distributed more than 2 million new songs, representing 5% of all global releases. By giving its 400,000 artists direct access to EVEN, the company is making direct-to-fan sales a standard part of music distribution.

Too Lost artists have already begun having success on EVEN, with early results highlighting the potential:

• Congolese-Canadian artist Jev. sold autographed vinyl to fans

• La Reezy bundled his album with a documentary and handwritten lyrics

• Indie favorite Felly offered exclusive unreleased tracks and one-on-one meet and greets

• A DIY artist with just 2,000 followers earned $700 from 23 superfans, equal to 200,000 streams on a major DSP

• Another artist with 160 monthly listeners made $200 in the first 24 hours of launch

Select Too Lost artists will also receive dedicated creative and marketing support to amplify their campaigns. Streaming remains vital for discovery, but superfans are proving to be the true revenue drivers, outperforming passive listeners by orders of magnitude.

“Our artists want a clear path to new revenue streams,” says Bjarki Larusson, Too Lost Co-Founder.

“With EVEN, thousands of our creators can wake up tomorrow with a fully built storefront, ready to convert superfans into revenue on day one.”

“Direct-to-fan isn’t a side hustle, it’s becoming the primary income driver for emerging and established acts,” adds Mag Rodriguez, EVEN’s CEO & Founder. “Together with Too Lost, we’re proving that a few dozen committed fans can outperform hundreds of thousands of passive listeners.”

For more information on how Too Lost and EVEN are transforming direct-to-fan sales, visit https://backstage.even.biz/partner/too-lost

About EVEN

EVEN is the infrastructure platform powering direct-to-fan music sales before streaming release.

Launched in April 2024, EVEN now gives over 500,000 artists access through distribution partnerships across 3,000+ labels and distributors in 110+ countries, with fans paying an average of $20+ per release. The platform’s seamless integration supports 30+ global payment methods across 140 currencies and is the only superfan platform certified to report sales to Luminate for Billboard® chart eligibility. From developing artists earning their first meaningful revenue to established acts generating 2–3x their streaming income per release, EVEN serves the complete spectrum of musical talent. Notable artists include J. Cole, 6LACK, Chance the Rapper, Mt. Joy, and LaRussell, among others.

To learn more, visit even.biz

About Too Lost

Too Lost is a digital distribution company powering 400,000 artists worldwide and recognized as one of the fastest-growing private companies in America on the 2025 Inc. 5000 list. The company paid out over $50 million in royalties last year and distributed more than 2 million new songs, representing 5% of all global releases. Too Lost provides artists with the tools and infrastructure needed to build sustainable careers in the modern music industry.

Media Contacts:

EVEN

Mag Rodriguez, CEO mag@even.biz

Too Lost

Damien Ritter damien.ritter@toolostrecords.com