About the job

About EVEN

EVEN is the infrastructure platform powering direct-to-fan music sales before streaming release. Launched in April 2024, EVEN has onboarded 500,000+ artists across 3,000+ labels in 110+ countries, with fans paying an average of $20+ per release. The platform's seamless integration supports 30+ global payment methods across 140 currencies and is the only superfan platform certified to report sales to Luminate for Billboard® chart eligibility. From developing artists earning their first meaningful revenue to established acts generating 2-3x their streaming income per release, EVEN serves every artist at every stage of their career.

Role Overview

The Head of Marketing will lead all marketing efforts across product, artist, and brand marketing. This strategic, hands-on leader will develop and execute campaigns that amplify EVEN’s platform, empower artists, and strengthen our brand. The ideal candidate is a strategic thinker, creative innovator, and results-driven executor with deep experience in both marketing and the music/tech landscape.

Responsibilities:

Strategic Leadership

• Develop and implement a comprehensive marketing strategy that aligns product, artist, and brand marketing goals with company objectives.

• Position EVEN as a leader in the music industry and creator economy through impactful storytelling, thought leadership, and cultural relevance.

• Balance long-term strategic thinking with near-term execution to deliver measurable growth.

Product Marketing

• Build awareness and trust around EVEN’s platform and features through targeted multi-channel campaigns.

• Partner with Product teams to craft compelling messaging for feature launches, updates, and releases.

• Collaborate with Client Services and Artist Relations teams on educational initiatives that highlight platform benefits for artists, fans, and partners.

Brand Marketing

• Grow EVEN’s brand awareness through efforts across digital, social, experiential, and owned channels.

• Work with leadership and the creative team to lead storytelling initiatives that embody EVEN’s mission and values.

• Support sponsorships, partnerships, and collaborations that reinforce EVEN’s positioning in music and tech.

Paid Acquisition & Growth Marketing

• Own strategy and execution of paid marketing campaigns (social ads, search, programmatic, etc.) to drive user acquisition and brand reach.

• Define performance metrics, test creative strategies, and optimize campaigns for ROI.

• Use analytics to measure and communicate effectiveness and scale high-performing initiatives.

Team Leadership & Collaboration

• Build, mentor, and inspire a high-performing marketing team, fostering creativity and accountability.

• Align cross-functional teams to ensure seamless marketing execution.

Analytics & Optimization

• Define, track, and report on KPIs for all marketing initiatives.

• Leverage data and insights to refine strategies, maximize ROI, and optimize performance.

• Translate analytics into clear recommendations for the executive team.

Qualifications & Skills:

• Experience: 7+ years in marketing, including leadership roles spanning product, brand, or artist marketing — ideally within music and tech.

• Strategic Vision: Proven success building and executing integrated marketing strategies that scale brands and products.

• Creative Leadership: Track record of launching innovative, culturally resonant campaigns that drive growth and engagement.

• Product Knowledge: Experience marketing digital platforms, SaaS products, or tools designed for creators, with a focus on user adoption and education.

• Industry Expertise: Deep understanding of the music industry, creator economy, and cultural trends shaping artists and fans.

• Data-Driven: Proficiency with analytics and reporting tools; ability to translate data into actionable insights.

• Communication: Exceptional verbal and written communication skills; comfortable presenting to executives, partners, and external stakeholders.

Expectations & Mindset

• Lead with initiative, integrity, and professionalism in all interactions.

• Thrive in a fast-paced, entrepreneurial environment and adapt quickly to change.

• Show up consistently with a solutions-oriented mindset, and hands-on approach.

• Embody EVEN’s mission to empower artists and build a more equitable, connected music ecosystem.

Benefits:

• Equity.

• A leadership role in a rapidly growing, innovative company.

• Competitive salary and benefits package.

• Opportunities for professional growth and impact in the music industry.

• A collaborative, dynamic, and inclusive work environment.

Equal Opportunity

EVEN celebrates diversity and is committed to creating an inclusive environment for all employees. We welcome applicants of every background, belief, and identity.