Log into your backstage account to fulfill your fan access. Go to Backstage.Even.Biz and click Get Started.

Access points are a key part of your release. They are the rewards you give fans for buying early access to the music. Imagine going to a theater on opening weekend to catch a movie before it comes out on streaming services. Access points are like the delicious popcorn and slushy moviegoers buy as a bonus.

Here’s how to add and edit access points to your release:

Step 1: Go to Access

Click Access on the left.

Step 2: Choose Your Release

Select the release for which you want to add or edit access points.

Step 3: Add or Edit Access Points

Click Add to add new access points or click Edit to make changes to existing ones.

More About Access Points on EVEN

Things you should consider when creating access points:

Creating access points your fans would love helps you provide an even better experience for them to enjoy. Here’s what to keep in mind:

• Know Your Audience: Study your fanbase and understand what they like. What resonates with them? What do they appreciate the most about your work? This will help you create access points that genuinely connect with your fans.

• Personalize It: Tailor access points to the tastes of your fanbase. Offer a variety of access point options that cater to their different interests so everyone can find something for themselves.

• Unique Experiences: Give your fans experiences they can't get anywhere else. We’re talking access to exclusive listening parties, personal shout-outs, in-person experiences, or behind-the-scenes content, and more. Make your fans excited about getting closer to you and building organically with other fans like them.

• Your Commitment: Only commit to access points you can realistically deliver. You want your fans to trust your word. They’ll appreciate what you offer them, so there’s no need to overpromise and run the risk of underdelivering.

• Live Engagement: Create access points that provide opportunities for you and your fans to interact with each other. Live Q&A sessions, virtual meet-and-greets, or other live events can build community and allow people to connect organically.

• Value over Profit: While access points allow you to increase your revenue, what’s most important is connecting with fans and adding value to their experiences with you and other fans on EVEN. This is more important than only focusing on making money.

• Limited Editions: Consider offering limited edition access points to increase the sense of exclusivity of buying access to your release on EVEN. This could include signed merch, vinyl, t-shirts, or items available to only a select number of fans.

• Be Flexible: Be open to feedback from your fans. If an access point isn’t hitting it off like you expected, be willing to make improvements for next time based on what your fans love.

• Transparent Promo: When you’re doing promo, clearly communicate what your fans are getting and if there are any limits or conditions associated with any of the access points. They should know this upfront.

• Show Gratitude: Thank your fans for buying directly from you, whether that’s through personalized messages, exclusive content, or surprise bonuses. Showing your fans genuine appreciation creates an even better experience for them.

Types of Access

On EVEN, you can offer four exclusive access point types: Content, Event, Merch, and Custom. These allow you to reward your fans and connect with them like never before. Using your creativity, passion, and what you know about your fans, you can create a music experience like they’ve never seen or felt.

Content Access Points

• Mix it Up: Exclusive video content can be a great way to bring your fans into your world. This can include behind-the-scenes footage, short documentaries, vlogs, and unreleased music videos. Keep it interesting and true to you.

• Video Size Pro Tip: We recommend keeping your video sizes under 2GB each to ensure your fans have the best viewing experience. The EVEN platform allows artists to upload multiple videos so if you have more content to upload, we got you.

Event Access Points

• Make it Personal: Events are a great way for fans to get closer to their favorite artists and other fans just like them. Offer exclusive in-person and virtual events like listening parties, surprise performances, meet and greets, and Q&A sessions and connect with fans like never before.

• Show Love: Aside from creating opportunities for organic connections, exclusive events are a great way to show your fans gratitude for buying directly and rocking with you.

Merch Access Points

• Something Tangible: Offering fans limited edition merch allows them to have items they can hold, hang up on a wall, or even wear to a party. From posters to vinyl to t-shirts, the items become a physical reminder of your artistry and their love of it.

• Collectibles: Make the merch feel even more exclusive. Something that fans can even pass on to a loved one or proudly show off at a dinner with friends. This could be signed merch or items with a limited number and they’re one of the lucky few to have it.

Custom Access Points

• Be Creative: Don’t be afraid to think outside the box and create access points you’ve never seen or done before. This could be anything from sharing royalties with select fans to making a new song based on a fan idea to having an in-person fan yoga experience. It’s all about connection, creativity, and making memories.

• Personalize It: Take the exclusivity up a notch and offer custom artwork to fans, write a song dedicated to them, or any other ideas that make your fans feel even more special for buying directly from you