Playbooks

Playbooks

Brand Guide

Brand Guide

Logo

The EVEN logo is more than a mark, it is a statement. It represents balance and fairness in music, a reminder that artists deserve an even piece of the pie and that it is time for creators to finally get EVEN with the industry. Wherever it appears, it should feel strong, confident, and unmistakably EVEN.

How to Use Logo

Give the logo room to breathe and avoid stretching, distorting, or altering it in any way. No text, icons, or other design elements should enter this space.

Logo Safe Area

Maintain a clear space around it equal to the width of the letter “E” in EVEN. No text, icons, or other design elements should enter this space.

“E” Correct Use

The EVEN “E” can be used when space is limited or the full logo isn’t clearly visible, such as on small icons, merchandise, or social media profiles.
Use it thoughtfully and only when the full logo can’t fit as it should feel like part of the full identity, not a replacement.

Favicon white on red
Favicon white on red
Favicon white on red
Favicon white on red
Favicon white on red
Favicon white on red
Favicon white on red
Favicon red on black
Favicon red on black
Favicon red on black
Favicon red on black
Favicon red on black
Favicon red on black
Favicon red on black

Do's And Don'ts

Do's

Correct Use
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Use approved brand colors and maintain clear contrast.

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Pair the logo with imagery or tones that reflect the artist’s world.

Correct Use
Correct Use
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Keep enough spacing around the logo so it always stands out.

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Use the “E” mark only when the full logo isn’t practical. 

Dont's

Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use

Stretch, distort, or crop the logo.

Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use

Change the colors outside of the official palette. 

Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use

Add outlines, shadows, gradients, or filters.

Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use
Incorrect Use

Place the logo over images or backgrounds that make it hard to read.

Join 500K+ artists getting EVEN

Join 500K+ artists getting EVEN

Join 500K+ artists getting EVEN

Join 500K+ artists getting EVEN