New York, NY, July 29, 2025 –  EVEN (even.biz) and Secretly Distribution (SD) announced today a comprehensive partnership that will provide all artists across SD’s distributed labels with seamless access to direct-to-fan monetization. The partnership positions EVEN as a turnkey infrastructure solution for SD's label partners, automatically creating EVEN profiles for all artists and enabling instant direct-to-fan sales before streaming release.

Through EVEN’s infrastructure, artists and labels distributed by SD can unlock superfan uplift, 43% of superfans voluntarily pay above minimum, driving up to 2–3X streaming revenue. EVEN’s turnkey solution requires zero extra work: release pages auto‑generate at the point of delivery from existing SD distribution workflows, enabling seamless direct‑to‑fan campaigns for exclusive music, podcasts, content, merch, and experiences before wide streaming release.

"I've been a fan of Secretly Distribution for years - they've consistently supported and developed some of the most innovative independent labels and artists of our time," said Mag Rodriguez, CEO & Founder of EVEN. "SD has proven that an artist-first ethos can power culture, and with EVEN's direct-to-fan platform, we're taking that one step further. Now, every SD-distributed artist can launch exclusive drops and experiences at the click of a button, turning superfans into real supporters before the music even hits streaming. This partnership creates the infrastructure artists need to deepen fan relationships and build sustainable careers alongside their streaming presence."

The comprehensive partnership provides SD's distributed labels with complete direct-to-fan infrastructure, including:

• Turnkey Monetization: Artists can sell albums, singles, podcasts, and exclusive experiences directly to fans

• Automatic Account Creation: All artists across SD's distributed labels receive EVEN profiles without any setup required

• Seamless Integration: Release pages auto-generate from existing distribution workflows via industry-standard DDEX

• Complete Fan Data: Labels and artists gain comprehensive first-party audience data and insights

• EVEN Studio Access: Marquee artists receive white-label custom experiences while maintaining label branding

• Billboard Chart Eligibility: All eligible music sales count toward official chart positions

“Secretly Distribution is very excited to be partnering with EVEN—a platform whose vision and ethos deeply resonate with our own,” said Charley Kiefer, VP Global Digital Strategy, Secretly Distribution. “This collaboration reflects our ongoing commitment to supporting innovative models that empower artists and labels. By opening this door, we’re creating new and meaningful ways for our distributed partners to connect directly with their most dedicated fans.”

EVEN has already proven successful across all artist tiers, with developing artists earning their first meaningful revenue beyond streaming and established acts generating 2-3x their yearly streaming revenue from superfans from a single release.

The partnership demonstrates how distributors can leverage EVEN's infrastructure to provide comprehensive direct-to-fan services across their entire network of labels. By automatically creating EVEN storefronts for all distributed artists, SD enables immediate monetization opportunities that complement traditional streaming and physical distribution, positioning their label partners and artists to tap into the rapidly growing superfan economy.

About EVEN

EVEN is the infrastructure platform powering direct-to-fan music sales before streaming release. Launched in April 2024, EVEN has onboarded 80,000+ artists across 2,200+ labels in 110+ countries, with fans paying an average of $20+ per release. The platform's seamless integration supports 30+ global payment methods across 140 currencies and is the only superfan platform certified to report sales to Luminate for Billboard® chart eligibility. From developing artists earning their first meaningful revenue to established acts generating 2-3x their streaming income per release, EVEN serves the complete spectrum of musical talent. To learn more, visit even.biz

About Secretly Distribution
For more than 25 years, Secretly Distribution (SD) has been enabling independents to challenge the mainstream. SD is not only a full-service global physical and digital music distributor, but it also provides hands-on marketing, financial and technological support to some of the most exciting record labels and artists across geographies and genres. By supporting businesses who are self-reliant by choice, not just necessity, SD champions the musicians and creative works that drive culture forward.

Among SD's partners are Rhymesayers, Captured Tracks, A24 Music, Chrysalis, Sacred Bones, Touch & Go, Moshi Moshi, Bayonet, DFA, Run For Cover, Big Crown, Colemine, Nyege Nyege Tapes, Org Music, Jazz Is Dead, Oh Boy Records, ZZK, Secretly-affiliated labels Dead Oceans, drink sum wtr, Ghostly International, Jagjaguwar, Secretly Canadian, and the Numero Group - and so many more.

Media Contacts:

EVEN
Mag Rodriguez, CEO
mag@even.biz

Secretly Distribution
Greg Jakubik - Shore Fire PR
gjakubik@shorefire.com