EVEN has taken a significant leap forward with a new collaboration with Secretly Distribution, the acclaimed independent distribution arm of Secretly Group. This partnership means that every artist distributed by Secretly now automatically gains access to EVEN’s direct to fan monetization tools. EVEN profile pages are generated seamlessly, and artists can sell music, merchandise, podcasts, and exclusive experiences directly to fans. All sales are eligible to count toward Billboard charts, and established artists are generating two to three times their annual streaming revenue from superfans with just a single release on EVEN. This development accelerates EVEN’s commitment to empowering artists with sustainable, fan driven revenue channels.

Building on this momentum, EVEN joined forces with Avalanche to host a virtual panel on August 6 featuring Brian Griffin from Reach Records. The conversation gave artists and industry professionals a closer look at how Lecrae and Reach Records used EVEN to connect directly with their audience. Through detailed case studies, the panel showcased real examples of fan engagement strategies that drive revenue and strengthen artist to fan relationships.

The combination of these two moments, the strategic partnership and the industry dialogue, underscores the momentum EVEN is building. By aligning with respected players like Secretly Distribution and fostering meaningful conversations with industry leaders like Reach Records, EVEN is staking out a leadership position in the direct to fan economy.

This momentum matters for music fans, who gain unprecedented access to exclusive content, early releases, and insider experiences. Labels benefit from enhanced monetization and marketing tools without added complexity. And artists, whether emerging or established, can connect more deeply with their audience through campaigns that go beyond streaming, blending experiences, merchandise, and music into one unified offering.

EVEN is becoming a hub where music professionals can turn superfans into true supporters. With this platform that tracks Billboard eligible sales, auto generates artist pages, and powers real artist stories like those from Lecrae, the stage is set for a more engaged, artist driven future in music.