Where artists connect with fans globally, offering an exclusive, direct-to-fan experience.
Things to consider before you get started
Take advantage of the platform's functionalities to establish direct contact with your fans. Don't underestimate the importance of valuing your fans to increase their support and loyalty to your music.
Use the platform to connect with a wider audience. Always look for innovative ways to reach more people and grow your fan base.
Creating Your EVEN 'BACKSTAGE' Account
Now, let's get started on your journey with EVEN easy steps:
Your Backstage Pass
Backstage is exactly what it sounds like! An online portal where you get your profile and music ready for its debut. You can host all of your artist information, artist releases, + more.
This is how you get started:
1.
Start by signing up with your email.
2.
Select whether you're an artist or a label.
3.
Next, provide the requested information and upload high-resolution images for your profile picture, cover picture, and external link photo (specific formats and sizes should be provided). Don't worry; you can always update these later.
Your profile page will look something like this:
Make your profile stand out.
Utilize innovative and creative high-resolution images.
Write a profile bio and a biography that reflects your style, achievements, and more.
*Include all the information listed
Finally, please be patient with us while we verify your account.
Congratulations You’re Verified!
Once our team verifies your account, you'll be able to access EVEN Backstage.
Upload Your EVEN Release
This is where we get to build your upcoming release (finally) ! There are a few things to note during this process, so let’s get into it.
Step 1.
Upload Your Release Information
Here's how to get started:
Begin with inputting your
Release Name: Specify the title of your release.
Independent or Signed: If you're a signed artist, mention your label.
Release Type: Currently, EVEN supports EPs or Albums. *Singles will be accommodated in the near future.
Genre: Select a genre from our provided list or opt for 'Other' if your music doesn't fit a conventional category.
Crafting Your Release Description: This is your chance to give fans an exciting overview of what they can expect from your new project. Be detailed and engaging – your fans are eager to know more!
Release Scheduling:
EVEN Release Date: Choose when your release will debut on EVEN.
Waitlist Date: Set a date for when fans can start waitlisting your release.
DSP Release Date: Decide the date for making your release available on Digital Service Providers (DSPs).
Release Timing: We generally recommend making your release available on EVEN at least 14 days (with a minimum of 7 days) prior to its availability on streaming platforms. This strategy enhances your reach and builds anticipation among your audience.
Waitlist
Think of it as your release's VIP list. Fans eager to be the first to access your new music can sign up in advance. Once your release is ready, everyone on the waitlist receives an automated notification email. Ideally, initiate the waitlist at least 72 hours before your release goes live on EVEN.
The process is straightforward and automated, beginning to gather fan data as soon as they sign up
Pricing Models
EVEN is renowned for its flexible pricing models, including the fan-favorite 'pay-what-you-want' option.
Pay What You Want
Set a minimum price, but allow fans to pay more if they wish.
Fixed Price
A single, unchangeable price for your release.
Minimum Price
The baseline amount a fan must pay to access your project.
Suggested Price
The default price shown at checkout. Fans can pay more or less than this, but not below the minimum price. This model encourages generosity among your fans.
You’re probably wondering, how does EVEN make money? EVEN is completely free for both artists and fans to join and use. We believe in empowering artists and providing maximum value to fans. When a sale occurs, EVEN takes a 20% revenue share from the initial transaction. This revenue share covers transaction fees, which can vary based on region.
Security and Exclusivity:
Rest assured, there has never been a leak on EVEN. All releases are securely protected and encrypted. Additionally, the paywall ensures that only paying fans get access.
Release Description
Now that we have your release details and pricing models, let’s create a release description.
The release description is simply an overview of what they can expect from your release. Give the fans all the details!
Step 2.
Uploading Your Tracks
Welcome to the most exciting part
Uploading Your Music
EVEN has streamlined the upload process to be user-friendly and efficient. Our platform operates directly in your browser and offers features like CarPlay for an exceptional listening experience. What you upload is precisely what your fans will hear, ensuring a high-quality experience for everyone.
Before uploading, please ensure the following:
Final Masters: Confirm that these are the final versions of your tracks.
Format: Ensure all tracks are in WAV format for optimal quality.
Featured Artists: List any collaborators featured in your tracks.
Content Advisory: Indicate whether each track is clean or explicit.
Once you've verified these details, you're ready to upload:
Song Title: Provide the title of each song. [Insert example of a well-formatted title and common mistakes to avoid].
Featured Artists: Include the names of any featured artists.**
Audio File: Upload the track in WAV format.
Track Numbers: Be sure to assign track numbers for album sequencing.
To add more tracks to your release, simply click the "( + )" button and repeat the process for each additional track.
Step 3.
Create a Community
A Space for Sharing Thoughts, Ideas and Emotions.
You will have the opportunity to establish direct communication with your fans through EVEN's exclusive chat.
Direct Connection
Engage in real-time interaction with your fans through an exclusive chat.
Authentic Expression
Share your thoughts and emotions genuinely with your fans in this chat space.
Take the Leap and Create Your Own Community
To continue, we need to know if you want to create this community. Choose 'Create' to join the community and enhance your release or select 'Not now' if you prefer to postpone the creation of the community.
It's that easy.
Step 4.
Access Points
What Are Access Points?
Aside from giving fans access to your music, artists can also reward fans for purchasing their project directly. Access points range from exclusive content to merchandise giveaways.
This is where you set up your access points:
Type of Access
When you are creating an access point you’ll be able to choose up to 5 access points.
Exclusive Video Content:
Give your supporters on EVEN the privilege of being the first to experience your content. This includes access to music videos, documentaries, behind-the-scenes footage, and more.
Invitation to Virtual Event:
Organize an intimate gathering, such as a private listening party or a meet-and-greet. Invite fans for a memorable and exclusive experience.
Invitation to In-person Event:
Host a release party or a meet-and-greet for an exclusive, unforgettable experience. Elevate fan engagement beyond the virtual – make it personal, make it memorable. Redefine exclusivity and invite your fans to be cherished guests in a live, in-person setting.
Access to Merchandise
Reward your top fans with something unique! Offer a complimentary item of merchandise to the first 25 fans who show their support.
Custom Access
Got a groundbreaking idea? Now's your chance to bring it to life! Whether it's early ticket sales for a tour or access to a special ebook, let your imagination run wild.
Access Points Description
This is your opportunity to provide a complete context about your content and help your fans understand what they are purchasing. Think about what you would like to know if you were in their shoes and provide the necessary information to make them feel like they are making the best choice
Date
Start and end dates are crucial to ensure that your fans are aware of when they can enjoy your exclusive content. By marking these dates in your access, you will provide them with a transparent experience and keep them excited for what's to come. Clearly communicate with your access dates!
Discover how other artists have boosted their careers with EVEN access.
Things to remember when creating your access points:
Be creative: This is another way to showcase your creativity.
Know your fans: What do your fans want to see, do or see?.
Know your limits: Always remember your commitment to completing access points.
Step 5.
Split Earnings
EVEN not only takes an innovative approach to music distribution but also ensures that everyone involved in a release gets their fair share, promptly. We offer daily revenue payouts that extend beyond just the artists. Your managers, producers, and labels can also benefit directly from your success.
Here’s how to set it up:
Simple Distribution: Provide the email addresses, roles, and percentage shares for each team member on the splits page.
Flexible Adjustments: Need to modify the splits? No problem. Just reach out to us at artists@even.biz, and we'll assist with the changes.
Revenue Split with EVEN
We believe in transparency and fairness in financial dealings. EVEN adheres to an 80/20 revenue split policy. This means artists enjoy a substantial 80% of the earnings, while EVEN retains 20%, inclusive of all transactional fees.
Your Release Is Uploaded!
Before putting it into operation, you must arrange a call with our Customer Service. We will notify you by email to set up an appointment. The verification process usually takes 4 to 8 working days.
Your Release is Now Live
Congratulations! You've just completed your first release on EVEN. We're thrilled to have your art on our platform. Now that your release is live, let's focus on strategies to maximize visibility and profits.
Maximizing the Waitlist Period
The waitlist period is an ideal time to start engaging with your fans.
Here are some tips:
Social Media Engagement: Use stories, posts, and live sessions on platforms like Instagram to connect with your audience. Educate them about the perks of buying your release early.
Effective Promotion: Add your EVEN link to your social media profiles. Start teasing your release 7-14 days before it goes live. Aim to post on your social media at least 4 times
Crafting a Successful Announcement Video:
When creating an announcement video, remember the key is to engage and excite your audience. A well-crafted video can significantly amplify interest and drive sales.
Here are some elements to consider:
Clear Messaging: Communicate the essence of your release and why it's special.
Visual Appeal: Ensure the video is visually engaging and aligns with your artistic brand.
Call to Action: Encourage fans to check out the release on EVEN and share the news.
Live Era
Your release is finally live, but the work isn’t over! It’s time to go even harder on promoting your release so that no fan is left out of this one-on-one experience!. Before we describe how to make your live release successful, there’s some things you should know. All the good stuff is behind a paywall, meaning fans have to pay to play!
Strategies for the Live events & promo :
Once your release is live, it's time to ramp up your promotional efforts.
Initially, avoid mentioning the release on DSPs. This creates a sense of urgency and eagerness among fans. Keep your project exclusive to EVEN for **10-14 days.
Continue posting daily on your story to maintain momentum.
Hosting an IG live with featured artists or producers can be a great way to engage fans for some artists..
